September 11, 2011

IFW Belongs to Designers This Year

The fifth Istanbul Fashion Week, or İFW, started Wednesday and will run until Sunday.

In a departure from previous years, there was no state protocol, no opening ceremony and no presentation of plaques this time around.

In Turkey, Europe’s second and the world’s fourth largest textile supplier, a new generation of designers are emerging, and the fashion week that is taking place at the center of Beyoğlu, one of Istanbul’s most historical centers, is hosting a great number of young Turkish designers.

The goal in the minds of this year’s IFW organizers is to establish the city as the fashion capital of the region. Istanbul-based designers are not only showcasing their work for the global fashion press, they are also trying to connect with foreign markets.

In total, 22 fashion shows are taking place with the contribution of 22 designers and five brands during the week. The budget for the whole event, which is also being supported by the Istanbul and Beyoğlu municipalities, is 2 million Turkish Liras. Turkish Airlines is sponsoring the transport, while M.A.C. is responsible for all the models’ makeup during the shows.

Over 100 foreign members of the press coming from France, Italy, Spain, Russia, the United Kingdom and the Middle East are here as part of their coverage of Spring-Summer 2012 fashion shows. In addition to this, buyers from France, Italy, Spain, Russia and Lebanon are here to place orders.

Read more on Hurriyet Daily News: IFW Belongs to Designers This Year


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