May 26, 2011

US Hamburger Chain Opens First Branch in Turkey

The first Turkey branch of U.S.-based fast food chain Carl’s Jr. has been opened at the Cevahir Shopping Mall in central Istanbul.


“Our eye was on Turkey for a long time,” said Ned Lyerly, the senior vice chairman of CKE Restaurants, the owner of the Carl’s Jr. and Hardee’s brands which operate a total of 3,159 restaurants around the world.

Earlier this year, the company used Gizem Memiç, Miss Turkey award winner in 2010, as a model to promote its turkey burgers. Some cartoon mockups of Memiç eating a hamburger were placed at over 1,000 Carl’s Jr. stores across the U.S.

Read more on Hurriyet Daily News: US Hamburger Chain Opens First Branch in Turkey

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