May 03, 2011

Pragma Group set to launch three Cavalli Cafes in Istanbul

Pragma Group, the Beirut-based lifestyle investment group, will launch three Cavalli Cafes in Istanbul in the next eighteen months as part of a $150m global expansion, its chairman said.


The group, which currently operates the Cavalli Club in Dubai’s Fairmont hotel through a license agreement with the Italian fashion designer, also plans to expand the Cavalli Club brand in Miami, Moscow and London in the next three years.

“We’re [currently] building the first Cavalli Café in Beirut but in parallel we are spotting locations in Turkey. We anticipate two to three cafes during the next eighteen months in Istanbul alone,” Joe Tabet, Pragma’s chairman, told Arabian Business.

“The plan is for fifteen cafes in the next three years but we do believe that we can do more because we are aligning with operators in the various countries. For the cafes we are now talking about UAE, Saudi Arabia, Qatar, Cairo, Turkey and the BRIC countries.”

Read more on Arabian Business: Pragma Group set to launch three Cavalli Cafes in Istanbul

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