March 08, 2011

Hello Kitty invites ‘friends’ to Turkey

Celebrating it’s 50th anniversary worldwide, Hello Kitty, the iconic designer and distributor of character-branded garments and ornaments, is enjoying a promising business in Turkey, as the local branch plans to open brand-stores soon.

The brand is one of the most prominent among Japan-based Sanrio’s more than 400 other brands around the world.

Speaking to the Hürriyet Daily News & Economic Review after a Monday meeting to mark the anniversary, Diana Magarino, founder of Max Licensing, a firm that licenses Hello Kitty in Turkey, said the company has grown slowly and steadily in Turkey since 2006.

“Now we aim to integrate the brand before increasing sales,” she said, implying that the company does not have a sales-focused strategy “like many Western companies.” “Hello Kitty is a lifestyle,” Magarino said.

Sanrio’s 50th year ceremony was hosted in Istanbul on Monday and the company’s founder, Shintaro Tsuji, said he was happy with the Turkish people’s interested in Hello Kitty.

Read more on Hurriyet Daily News: Hello Kitty invites ‘friends’ to Turkey


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