February 05, 2011

Istanbul to woo tourists with first shopping festival

Preparations are underway in Istanbul for the country's first ever shopping festival, set to kick off in March.

The 40-day festival, designed to position the Turkish city as a major shopping and tourism destination, begins March 18 and will offer discounted items, extended hours and a range of events in venues around the city.

Traditional tourist destinations such as the Grand Bazaar and Egyptian Spice Market will host concerts, street festivals and displays such as fashion shows designed to get tourists spending, emulating the successful Dubai Shopping festival.

Some of the 90 shopping centers in Istanbul will also be open 24 hours a day, allowing even nightbirds to get their shopping fix of everything from luxury Turkish fashion brands to spices and antiques, with prizes awarded daily to visitors.

Read more on The Independent: Istanbul to woo tourists with first shopping festival


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